Retrospective look at the ‘Gardens of the Loire Valley 2017′ season
In 2017, the Mission Val de Loire (co)organised a cultural season on the theme of gardens. The garden is one of the features that led to the Loire Valley’s registration as a World Heritage site. It is also a federative theme for this area sometimes referred to as the ‘Garden of France’. The aim was to reunite stakeholders and to reinforce the Loire Valley’s image as a cultural tourism destination. The challenge was therefore both from a heritage and cultural angle (to favour appropriation of the area by its inhabitants), but also with tourism in mind, via a rich and diversified programme. This type of event is the result of a number of partnerships at varying levels and covering a vast territory. This conference will offer a review of the event: What dynamics were implemented? Did the initially chosen options prove to be effective? What adjustments needed to be made? What were the assessment criteria and what lessons can we learn?
After studying literature, archaeology and history of art at university, Rémi Deleplancque first worked at the Union Centrale des Arts Décoratifs in Paris. Then, over a ten year period, he occupied several positions in cultural engineering and heritage tourism development agencies as project manager then department manager. For the following five years, he worked as a consultant in artistic education and cultural action for the French Ministry of Culture’s French Museums Directorate, in the public visitor department. Since 2002, he has worked as Project Coordinator in cultural mediation and engineering for the Mission Val de Loire, World Heritage, where he is in charge, in particular, of valorisation projects and heritage-related cultural mediation, together with monitoring of the tourism-related development of the registered site.